The University of Pennsylvania’s Annenberg Public Policy Center conducted a controlled experimental study of over 5300 smokers regarding reactions to tobacco warnings labels.  

Their findings reveal that stronger and more specific warning labels “produce desired effects by increasing negative feelings respondents experience about smoking a next cigarette”. While researcher Dan Romer concedes that more research is necessary, these initial results suggest that more strident warnings about the health dangers of tobacco could induce smokers to quit.

Read the Annenberg Public Policy Center’s full post here.

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