How tobacco warnings labels impact smokers

The University of Pennsylvania’s Annenberg Public Policy Center conducted a controlled experimental study of over 5300 smokers regarding reactions to tobacco warnings labels.  

Their findings reveal that stronger and more specific warning labels “produce desired effects by increasing negative feelings respondents experience about smoking a next cigarette”. While researcher Dan Romer concedes that more research is necessary, these initial results suggest that more strident warnings about the health dangers of tobacco could induce smokers to quit.

Read the Annenberg Public Policy Center’s full post here.

Annenberg Public Policy Center of the University of Pennsylvania

The Annenberg Public Policy Center of the University of Pennsylvania has been the premier communication policy center in the country since its founding in 1993. By conducting and releasing research, staging conferences and hosting policy discussions, its scholars have addressed the role of communication in politics, adolescent behavior, child development, health care, civics and mental health, among other important arenas. The Center’s researchers have drafted materials that helped policy-makers, journalists, scholars, constituent groups and the general public better understand the role that media play in their lives and the life of the nation. The Policy Center maintains offices in Philadelphia and Washington, D.C.

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