Earth Day 2013: Why Go Green?

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What does it mean to be green in today’s business and management world? Today, we celebrate Earth Day by highlighting an article in Organization & Environment that studies sustainable development reports, triple bottom line reports, and health, safety, and environment
reports to find the answers:

There are potential “winners” and “losers” in the sustainable development arena—the ability to obtain and maintain the dominant discursive formation on the concept of sustainable development may be politically advantageous. Resisting it may even seem individually disadvantageous to organizations. The discursive struggle around bringing “meaning” to oaesustainable development involves many groups, including governments, nongovernmental organizations (NGOs), business organizations, and academics, all of whom construct the meaning of the phrase in their own terms.

Read “The Politics of Knowing ‘Organizational Sustainable Development,'” published by Helen Tregidga of Auckland University of Technology, Kate Kearins of Auckland University of Technology, and Markus Milne of University of Canterbury in the Organization & Environment March 2013 issue.

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