Business and Management INK

Where Are the Marketing Ethics Courses?

August 2, 2013 1151

Many of the challenges facing today’s businesses — such as advertising claims, consumer protection, and product quality — are marketing ethics issues. So why do so few university business programs offer standalone marketing ethics courses? In a study published in the Journal of Marketing Education, authors O. C. Ferrell of the University of New Mexico and Dawn L. Keig of Brenau University examine this problem, offer recommendations and explain why we need to start educating our future business leaders on marketing ethics:

It is important that students understand that marketing ethics is just not philanthropic activities, sustainability, and social responsibility. Although these are important topics, few companies engage in serious misconduct while trying to carry out these activities. On the other hand, marketing ethics and social responsibility are complementary concepts. Marketing ethics relates to decision making consistent with legal compliance, orJME(D)_72ppiRGB_150pixwganizational policies, and stakeholder relationships. Social responsibility relates to evaluations about contributions to the economic and social common good of society. Ethics becomes important as it is embedded in daily decisions related directly to functional areas of decision making.

Continue reading “The Marketing Ethics Course: Current State and Future Directions” in the Journal of Marketing Education.

Business and Management INK puts the spotlight on research published in our more than 100 management and business journals. We feature an inside view of the research that’s being published in top-tier SAGE journals by the authors themselves.

View all posts by Business & Management INK

Related Articles

The Role of Place in Sustainability
Business and Management INK
October 28, 2024

The Role of Place in Sustainability

Read Now
Turning to Glitter in Management Studies – Why We Should Take ‘Unserious’ Glitter Serious to Understand New Management Practices
Business and Management INK
October 24, 2024

Turning to Glitter in Management Studies – Why We Should Take ‘Unserious’ Glitter Serious to Understand New Management Practices

Read Now
Lee Miller: Ethics, photography and ethnography
News
September 30, 2024

Lee Miller: Ethics, photography and ethnography

Read Now
Utilizing Academic-Practitioner Partnering for Societal Impact
Business and Management INK
September 17, 2024

Utilizing Academic-Practitioner Partnering for Societal Impact

Read Now
NSF Seeks Input on Research Ethics

NSF Seeks Input on Research Ethics

In a ‘Dear Colleague’ letter released September 9, the NSF issued a ‘request for information,’ or RFI, from those interested in research ethics.

Read Now
Trippin’ Forward: Management Research and the Development of Psychedelics

Trippin’ Forward: Management Research and the Development of Psychedelics

Charlie Smith reflects on his interest in psychedelic research, the topic of his research article, “Psychedelics, Psychedelic-Assisted Therapy and Employees’ Wellbeing,” published in Journal of Management Inquiry.

Read Now
Using Ethnography to Explore Entrepreneurial Extracurricular Activities

Using Ethnography to Explore Entrepreneurial Extracurricular Activities

Co-authors Birgitte Wraae and Nicolai Nybye reflect on the inspiration behind their research article, “Learning to Be “Me,” “the Team,” and “the Company” Through Entrepreneurial Extracurricular Activities: An Ethnographic Approach,” published in Entrepreneurship Education and Pedagogy.

Read Now
0 0 votes
Article Rating
Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

0 Comments
Newest
Oldest Most Voted
Inline Feedbacks
View all comments
David Crookall

Nice article – needed. Ethics seems to have slipped in many areas, not just in marketing. Low or non-existent ethics in sustainability and climate change, for instance. Some hope for teaching ethics in business and marketing outlined in several articles in “Simulation & Gaming” http://sag.sagepub.com/. Fior example:
http://sag.sagepub.com/content/29/1/44.abstract
http://sag.sagepub.com/content/36/3/383.abstract
http://sag.sagepub.com/content/36/3/407.abstract