Social science is vital too
Social Science has to be embedded in any strategy for science and innovation worth the name.
Social science ‘critical’ to innovation
The report, The Business of People: The Significance of Social Science over the Next Decade, warns that a better grasp of human behaviour and attitudes is necessary to improve services, solve grand challenges and facilitate the adoption of new technology.
Senior sector figures urge new cohort to engage, draw on large datasets, collaborate with science and tackle the era’s major questions.