Business and Management INK

Conscious Empathic AI in Service

August 2, 2023 711

Hadi Esmaeilzadeh and Reza Vaezi reflect on their article, “Conscious Empathic AI in Service,” which was published in the Journal of Service Research.

Recent advances in artificial intelligence (AI) have achieved human-scale speed and accuracy for classification tasks. Current systems do not need to be conscious to recognize patterns and classify them. However, for AI to advance to the next level, it needs to develop capabilities such as metathinking, creativity, and empathy. This article contends that such a paradigm shift is possible through a fundamental change in the state of artificial intelligence toward consciousness, similar to what took place for humans through evolution. To that end, we propose that consciousness in AI is an emergent phenomenon that primordially appears when two machines cocreate their own language through which they can recall and communicate their internal state of time-varying symbol manipulation. Because, in the proposed view, consciousness arises from the communication of inner states, it leads to empathy in the machines.

AI-produced artwork of two robots communicating.
Image created with DALL-E/OpenAI

Empathic consciousness in AI opens new horizons in service that puts the relationship between the machines and the humans in exciting and uncharted territories. One could imagine a low-cost omnipresent therapist, lawyer, or life coach as a mobile app that is available at an unprecedented scale. The availability of these novel services can transform the way humans make decisions or plan for daily life. When millions of people use empathic services, society is poised for a paradigm shift. AI services can operate on a virtual overlay as delegates that negotiate and plan different aspects of the individual’s life. They can even interact with other expert systems to procure additional services. One’s relation to herself will be redefined as the machines empathize with individuals in a scale-out fashion.

The current paradigm of AI lacks empathy, and its application has led to some unintended negative consequences, such as feelings of alienation and loneliness and inducing compulsive behaviors in consumers. AI in background services (e.g., social networks and recommender systems) has given rise to addictive behaviors, depression, loneliness, anxiety, and suicidal thoughts. Current AI has helped spread rumors and innuendo within organizations and has led to the widening of the political divide and proliferation of falsehood in society. Empathic AI has the potential to mitigate such unintended consequences.

Headshots of Hadi Esmaeilzadeh and Reza Vaezi.
Hadi Esmaeilzadeh, left, and Reza Vaezi

Conversely, an essential issue to consider is whether AI agents that are determined to be conscious can be deleted or decommissioned. As a carbon-based consciousness, do humans have the right or supremacy over a silicon-based consciousness? The right to exist is a fundamental issue and with the advent of conscious AI, needs to be considered in the philosophy of service. The possibility of conscious empathic AI requires reexamination of machines’ rights and the pertinent service laws and policies. Is conscious AI entitled to a share of the value it cocreates? Should labor rights and laws be readjusted? The dynamics of the agentic relationship between humans and conscious empathic AI need to be reconsidered. Practitioners need to provision for situations when service machines may act against the interest of their owners or clients (e.g., when AI reacts in line with a service provider that is unfair to a client).

Hadi Esmaeilzadeh is the Halicioğlu Chair in Computer Architecture at the University of California, San Diego where he is an associate professor of computer science and engineering. He has also founded Protopia AI. He is the recipient of IEEE TCCA “Young Architect” Award and the Air Force Young Investigator Award. Reza Vaezi is the PhD program discipline lead and associate professor of information systems at the Coles College of Business, Kennesaw State University. His research interests lie at the intersection of philosophy, psychology, and technology.

View all posts by Hadi Esmaeilzadeh and Reza Vaezi

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