Claire Cardy, Author at Social Science Space

Claire Cardy

Claire Cardy is a doctoral student at the Karlsruhe Institute of Technology. Her research focuses on personal selling and sales management. For the past decade, Claire has worked in various senior management roles in sales and marketing. She holds an MBA from the University of Warwick.

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Did Customer-Salesperson Interactions Change During COVID?

During the pandemic, sales manager Claire Cardy noticed that the dynamics of customer-salesperson interactions had somehow changed. Cardy decided to explore what was happening and why.

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