Gleb Tsipursky

Fake news on screen

Behavioral Science Can Be Used to Win War with Fake News

Facebook CEO Mark Zuckerberg recently acknowledged his company’s responsibility in helping create the enormous amount of fake news that plagued the 2016 election – after earlier denials. Yet he offered no concrete details on what Facebook could do about it. Fortunately, there’s a way to fight fake news that already exists and has behavioral science on its side: the Pro-Truth Pledge project.

2 years ago
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