James Dillard, Author at Social Science Space

James Dillard

James Dillard is a professor of communication arts and sciences at Penn State University. His Goals-Plans-Action model of interpersonal communication has contributed to understanding how individuals create messages designed to change relationships, acquire goods, and shape political opinion.

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COVID Suggests that Fear Itself Not Sufficient for Health Messaging

Research the author and colleagues conducted at Penn State shows that both the escalation and de-escalation of fear must occur for the message to be effective.

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