James Dillard, Author at Social Science Space

James Dillard

James Dillard is a professor of communication arts and sciences at Penn State University. His Goals-Plans-Action model of interpersonal communication has contributed to understanding how individuals create messages designed to change relationships, acquire goods, and shape political opinion.

Punch cartoon of man hiding under table when nurse calls his name in dentist waiting room

COVID Suggests that Fear Itself Not Sufficient for Health Messaging

Research the author and colleagues conducted at Penn State shows that both the escalation and de-escalation of fear must occur for the message to be effective.

9 months ago

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