Author: Janneke Blijlevens

Janneke Blijlevens is a senior lecturer in the marketing discipline and currently teaches design thinking at Royal Melbourne Institute of Technology. She has publications in top-tier academic journals such as Psychology & Marketing, International Journal of Design, Acta Psychologica, British Journal of Psychology, Journal of Psychology in Aesthetics, Creativity, and Arts, and Journal of Design, Business and Society.

Stop Trying to Turn Marketers into Design Thinkers
Business and Management INK
February 4, 2022

Stop Trying to Turn Marketers into Design Thinkers

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