Rachel Ormston

Rachel Ormston joined ScotCen Social Research in 2005. She works across both quantitative and qualitative methodologies. As co-director of the Scottish Social Attitudes survey, she has a particular interest in measuring and exploring attitudes across a wide range of areas, from discrimination and prejudice to constitutional change. Ormston has a first class degree in philosophy and a masters (with distinction) in policy studies from University of Edinburgh.

IndyRef game

Methods: In Polling, Bigger Is Not Necessarily Better

As various canvasses and opinion polls attempt to predict the outcome of the Scottish independence plebiscite, it’s worth taking a look at how more methodologically sound inputs lead to more accurate forecasts.

9 years ago