Author: Simone Kurtzke

Simone Kurtzke teaches marketing at Edinburgh Napier University’s Business School. Her research and teaching aim to bridge the gap between marketing theory and practice, to ensure that marketing education is aligned with the needs of industry.

Why Are Marketing Analytics Skills Vital, and How Can Business Schools Teach It?
Business and Management INK
January 20, 2022

Why Are Marketing Analytics Skills Vital, and How Can Business Schools Teach It?

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