Author: Aviel Cogan, Tobias Pret, and Melissa Cardon
Aviel Cogan is a PhD candidate at the Hunter Center for Entrepreneurship, University of Strathclyde. Tobias Pret is an assistant professor of management and entrepreneurship at Illinois State University. He explores entrepreneurship in the creative industries and the role of context in entrepreneurial practices. Melissa Cardon is the Nestlé Endowed Professor of Business Administration in the Haslam College of Business at the University of Tennessee-Knoxville.