Cutting NSF Is Like Liquidating Your Finest Investment
Look closely at your mobile phone or tablet. Touch-screen technology, speech recognition, digital sound recording and the internet were all developed using […]
Communicate, Connect, Sell!
Professor Lisa Spiller noticed that sales management textbooks she looked at were missing topics like storytelling, neuro-linguistic programming, determining willingness-to-buy, servant leadership, and sales analytics. So she wrote a book that did.
Tourism’s Crisis Management. Lessons for all Businesses and How Crisis Management Found Me
Whether a crisis impacts retailers, banks, manufacturers, miners, construction, traders or tourism, says David Beirman, the management of recovery operates under a surprisingly similar set of rules.
‘Doing Business in Asia’: How to Thrive in an International Collaboration
Professor Terence Tsai outlines how he was recruited to work on the new book, Doing Business in Asia, and what factors led to the smooth completion of the collaborative writing involved.
Lessons From This Year’s Student Academic Experience Survey
Despite the extraordinary circumstances of the last year, this year’s Student Academic Experience Survey, its results and recommendations are a great opportunity for higher education institutions to implement long-lasting change.
UK Study of Diversity and Inclusion in Social Research Finds We Have ‘Far to Go’
A 2021 report sponsored by the SRA determined that diversity in the UK’s social research community is poor, but “it also shows that there is a strong appetite for change and that many organizations are starting to take steps in the right direction.”
A Social Scientist Looks at the Irish Border and Its Future
‘What Do We Know and What Should We Do About the Irish Border?’ is a new book from Katy Hayward that applies social science to the existing issues and what they portend.
Questioning the Narrative of the Majority-Minority Society
“The argument of this book,” writes Richard Alba, “is not that whites will retain a numerical majority status, although I do not rule out such a possibility, but rather that mainstream expansion, which brings about a melding involving many whites, non-whites, and Hispanics, holds out the prospect of a new kind of societal majority.”
The Secrets of the Human Mind (and Marketing)
The author of the book ‘Sensory Marketing’ explains how it fills a gap in the marketing literature in analyzing and discussing how companies could apply multisensory cues for vision, sound, smell, touch, and taste in business practice.
