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A space to explore, share and shape the issues facing social and behavioral scientists
The advertising and promotion world is very different since the first edition of our book, Advertising & Promotion, appeared in […]
2 years ago[We’re pleased to welcome Gerald Zaltman of Harvard Business School and Olson Zaltman Associates. Dr. Zaltman recently published an article […]
8 years agoGerald Zaltman, Joseph C. Wilson Professor Emeritus at Harvard Business School and creator of the first patented market research tool […]
8 years agoEric A. Davis, Vincent P. Magnini, Pamela A. Weaver and Nancy Gard McGehee, all of Virginia Tech, published “The Influences Of […]
12 years ago