A space to explore, share and shape the issues facing social and behavioral scientists
The advertising and promotion world is very different since the first edition of our book, Advertising & Promotion, appeared in […]
[We’re pleased to welcome Gerald Zaltman of Harvard Business School and Olson Zaltman Associates. Dr. Zaltman recently published an article […]
Gerald Zaltman, Joseph C. Wilson Professor Emeritus at Harvard Business School and creator of the first patented market research tool […]
Eric A. Davis, Vincent P. Magnini, Pamela A. Weaver and Nancy Gard McGehee, all of Virginia Tech, published “The Influences Of […]
