Social Science Space

The National Science Foundation (NSF) has announced the Analytics for Equity Initiative for social, economic and behavioral sciences research which examines equity-related topics for public benefit via federal data and scientific advances.

Yes, there is a body of research and theory on analytics in marketing, and the subject is taught in some institutions. However, there is a lack of coherence

Where should we draw the line between normal data gathering about university students–with the intent of helping them, of course–and outright intrusiveness?