investment decisions

Testing-the-Waters Policy With Hypothetical Investment: Evidence From Equity Crowdfunding

While fundraising is time-consuming and entails costs, entrepreneurs might be tempted to “test the water” by simply soliciting investors’ interest before going through the lengthy process. Digitalization of finance has made it possible for small business to run equity crowdfunding campaigns, but also to initiate a TTW process online and quite easily.

1 year ago
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