Marketing

The Social Science of Holiday Marketing, er, Shopping
Research
December 18, 2017

The Social Science of Holiday Marketing, er, Shopping

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How Coca-Cola Uses Social Media to Promote Corporate Social Initiatives
Business and Management INK
May 23, 2016

How Coca-Cola Uses Social Media to Promote Corporate Social Initiatives

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How Has Retailing Evolved?
Business and Management INK
September 30, 2015

How Has Retailing Evolved?

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What Can Yesterday’s Throwaways Tell Us About Sociocultural Branding?
Business and Management INK
November 26, 2014

What Can Yesterday’s Throwaways Tell Us About Sociocultural Branding?

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Read the Award-Winning Article from Organization and Environment!

Read the Award-Winning Article from Organization and Environment!

We’re excited to announce the winner of the 2014 Best Paper Award from Organization and Environment! Andrew Hoffman of the University of […]

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Why Some Corporations Choose To Be Socially Responsible

Why Some Corporations Choose To Be Socially Responsible

Do you know what makes your pans non-stick or your toothpaste and hand soap fight bacteria? According to the European Commission Department […]

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Is Joint Achievement of Customer Satisfaction and Efficiency Beneficial in Merger Contexts?

Is Joint Achievement of Customer Satisfaction and Efficiency Beneficial in Merger Contexts?

[Editor’s Note: We’re pleased to welcome Vanitha Swaminathan, who collaborated with Christopher Groening, Vikas Mittal, and Felipe Thomaz on their paper “How […]

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How Do Students Choose Colleges?

How Do Students Choose Colleges?

It’s finally spring time! According to the College Board, most high school students take the SAT for the first time in the […]

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Are Awards a Double-Edged Sword?

Are Awards a Double-Edged Sword?

The Oscars have been awarded! But just how does winning an award affect the prizewinner? Not the way you would think according […]

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Book Review: Advertising at War

Book Review: Advertising at War

Inger L. Stole, Advertising at War: Business, Consumers, and Government in the 1940s. Urbana: University of Illinois Press, 2012. 280 pp. $30.00 […]

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Best Paper Winners: Journal of Marketing Education

Best Paper Winners: Journal of Marketing Education

This month, the Journal of Marketing Education recognized its Outstanding Article of the Year winners for 2012. Congratulations to Bruce K. Pilling, […]

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Want to Spread Your Message on Facebook?

Want to Spread Your Message on Facebook?

Editor’s note: We are pleased to welcome Linchi Kwok, assistant professor of Hospitality Management in the David B. Falk College of Sport […]

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