A space to explore, share and shape the issues facing social and behavioral scientists
P. Christopher Palmedo, a clinical professor of community health and social sciences at the City University of New York, discusses “Exploring Countermarketing Messages to Reduce Youth Sugar-Sweetened Beverage Consumption in The Bronx, NY,” which he, Samantha Flores, Kalya Castillo, Moria Byrne-Zaaloff and Kelly Moltzen saw published in Social Marketing Quarterly.
“There is also a dimension of intergenerational justice, making these decisions [sustainable business practices], so that our generation is not […]
Author Stefanie Beninger discusses the perspective of sustainability within university settings and the pros of having macro-sustainability efforts throughout
Olimpia C. Racela and Amonrat Thoumrungroje reflect on their paper, “Linking SME international marketing agility to new technology adoption,” published […]
Does a beautiful presentation actually lead to a better-liked gift? Or is it the other way around? There happens to be some research on that …
At the Winter Academic Conference of the American Marketing Association, four Austin, Texas-based marketing professionals discussed how they stay up-to-date on the latest marketing strategies and research, the place of research-based recommendations over others, and tips for researchers who want to make an impact in practice.
By drawing on a plethora of psychological and sociological research, marketers subtly give us permission to buy and not to think too much, or too deeply, about why we’re buying. Not thinking all the time is a very efficient way for us to get by. It conserves energy, and allows us to live relatively easily by responding to our psychological predispositions, social norms, and general cognitive imperfections.
What is the most effective way for companies to implement corporate social marketing (CSM)? In the Social Marketing Quarterly article “Examining Public […]
From general stores to department stores and superstores, retailing has undergone significant changes in the past two centuries. In their […]
One man’s trash is another man’s treasure seems to have been the case with Robert Opie, founder of Museum of […]
We’re excited to announce the winner of the 2014 Best Paper Award from Organization and Environment! Andrew Hoffman of the […]
Do you know what makes your pans non-stick or your toothpaste and hand soap fight bacteria? According to the European […]
