Does a beautiful presentation actually lead to a better-liked gift? Or is it the other way around? There happens to be some research on that …
At the Winter Academic Conference of the American Marketing Association, four Austin, Texas-based marketing professionals discussed how they stay up-to-date on the latest marketing strategies and research, the place of research-based recommendations over others, and tips for researchers who want to make an impact in practice.
By drawing on a plethora of psychological and sociological research, marketers subtly give us permission to buy and not to think too much, or too deeply, about why we’re buying. Not thinking all the time is a very efficient way for us to get by. It conserves energy, and allows us to live relatively easily by responding to our psychological predispositions, social norms, and general cognitive imperfections.
What is the most effective way for companies to implement corporate social marketing (CSM)? In the Social Marketing Quarterly article “Examining Public […]
From general stores to department stores and superstores, retailing has undergone significant changes in the past two centuries. In their […]
One man’s trash is another man’s treasure seems to have been the case with Robert Opie, founder of Museum of […]
We’re excited to announce the winner of the 2014 Best Paper Award from Organization and Environment! Andrew Hoffman of the […]
Do you know what makes your pans non-stick or your toothpaste and hand soap fight bacteria? According to the European […]
[Editor’s Note: We’re pleased to welcome Vanitha Swaminathan, who collaborated with Christopher Groening, Vikas Mittal, and Felipe Thomaz on their […]
It’s finally spring time! According to the College Board, most high school students take the SAT for the first time […]
The Oscars have been awarded! But just how does winning an award affect the prizewinner? Not the way you would […]
Inger L. Stole, Advertising at War: Business, Consumers, and Government in the 1940s. Urbana: University of Illinois Press, 2012. 280 […]
