
Hacking a University Class and Bringing a Macro-Sustainability Perspective
Author Stefanie Beninger discusses the perspective of sustainability within university settings and the pros of having macro-sustainability efforts throughout
3 months agoA space to explore, share and shape the issues facing social and behavioral scientists
Author Stefanie Beninger discusses the perspective of sustainability within university settings and the pros of having macro-sustainability efforts throughout
3 months agoOlimpia C. Racela and Amonrat Thoumrungroje reflect on their paper, “Linking SME international marketing agility to new technology adoption,” published […]
3 months agoDoes a beautiful presentation actually lead to a better-liked gift? Or is it the other way around? There happens to be some research on that …
2 years agoAt the Winter Academic Conference of the American Marketing Association, four Austin, Texas-based marketing professionals discussed how they stay up-to-date on the latest marketing strategies and research, the place of research-based recommendations over others, and tips for researchers who want to make an impact in practice.
3 years agoBy drawing on a plethora of psychological and sociological research, marketers subtly give us permission to buy and not to think too much, or too deeply, about why we’re buying. Not thinking all the time is a very efficient way for us to get by. It conserves energy, and allows us to live relatively easily by responding to our psychological predispositions, social norms, and general cognitive imperfections.
4 years agoWhat is the most effective way for companies to implement corporate social marketing (CSM)? In the Social Marketing Quarterly article “Examining Public […]
6 years agoFrom general stores to department stores and superstores, retailing has undergone significant changes in the past two centuries. In their […]
7 years agoOne man’s trash is another man’s treasure seems to have been the case with Robert Opie, founder of Museum of […]
7 years agoWe’re excited to announce the winner of the 2014 Best Paper Award from Organization and Environment! Andrew Hoffman of the […]
8 years agoDo you know what makes your pans non-stick or your toothpaste and hand soap fight bacteria? According to the European […]
8 years ago[Editor’s Note: We’re pleased to welcome Vanitha Swaminathan, who collaborated with Christopher Groening, Vikas Mittal, and Felipe Thomaz on their […]
8 years agoIt’s finally spring time! According to the College Board, most high school students take the SAT for the first time […]
8 years ago