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Kickstart Your Social Marketing Strategy
Kickstart your social marketing strategy this summer with the Social Marketing Field School’s Introduction to Social Marketing course! Sponsored by […]
417
Marketing
Examining Markets, Marketing, Consumers, and Society through Documentary Films
Russell Belk, York University, published “Examining Markets, Marketing, Consumers, and Society through Documentary Films” on August 23rd, 2011 in Journal […]
455
Journal of Macromarketing Call for Papers
The Journal of Macromarketing has announced two new Calls for Papers. The first Call for Papers is for the 37th […]
848
Visitor Centers, Collaboration, and the Role of Local Food and Beverage as Regional Tourism Development Tools
Abel Duarte Alonso, University of Western Sydney; Edith Cowan University, and Yi Liu, Curtin University, published “Visitor Centers, Collaboration, and […]
378
Glocal Conservatism
“Glocal conservatism: How marketing articulated a neo-traditional Saudi Arabian society during the first oil boom, c. 1974-1984” was published by […]
379
Sustainable Market Orientation
“Sustainable Market Orientation: A New Approach to Managing Marketing Strategy”, by Robert W. Mitchell, Ben Wooliscroft, and James Higham, all […]
405
Sustainable Market Orientation
“Sustainable Market Orientation: A New Approach to Managing Marketing Strategy”, by Robert W. Mitchell, Ben Wooliscroft, and James Higham, all […]
400
New Journal of Marketing Education Podcast Live!
Regina Pefanis Schlee and Katrin R. Harich talk to JME Editor Doug Lincoln about their article, “Knowledge and Skill Requirements […]
450
