Marketing

JMK Special Issue on Vietnam
Business and Management INK
April 12, 2012

JMK Special Issue on Vietnam

Read Now
Fostering Sustainable Behavior
Business and Management INK
April 10, 2012

Fostering Sustainable Behavior

Read Now
JSR’s Founding Editor Receives AMA Educator Award
Business and Management INK
March 31, 2012

JSR’s Founding Editor Receives AMA Educator Award

Read Now
Are You Reaching Your Audience?
Business and Management INK
March 30, 2012

Are You Reaching Your Audience?

Read Now
Kickstart Your Social Marketing Strategy

Kickstart Your Social Marketing Strategy

Kickstart your social marketing strategy this summer with the Social Marketing Field School’s Introduction to Social Marketing course! Sponsored by USF Health, […]

Read Now
Examining Markets, Marketing, Consumers, and Society through Documentary Films

Examining Markets, Marketing, Consumers, and Society through Documentary Films

Russell Belk, York University, published “Examining Markets, Marketing, Consumers, and Society through Documentary Films” on August 23rd, 2011 in Journal of Macromarketing’s […]

Read Now
Journal of Macromarketing Call for Papers

Journal of Macromarketing Call for Papers

The Journal of Macromarketing has announced two new Calls for Papers. The first Call for Papers is for the 37th Annual Macromarketing […]

Read Now
Visitor Centers, Collaboration, and the Role of Local Food and Beverage as Regional Tourism Development Tools

Visitor Centers, Collaboration, and the Role of Local Food and Beverage as Regional Tourism Development Tools

Abel Duarte Alonso, University of Western Sydney; Edith Cowan University, and Yi Liu, Curtin University, published “Visitor Centers, Collaboration, and the Role […]

Read Now
Glocal Conservatism

Glocal Conservatism

“Glocal conservatism: How marketing articulated a neo-traditional Saudi Arabian society during the first oil boom, c. 1974-1984” was published by Relli Shechter, Department […]

Read Now
Sustainable Market Orientation

Sustainable Market Orientation

“Sustainable Market Orientation: A New Approach to Managing Marketing Strategy”, by Robert W. Mitchell, Ben Wooliscroft, and James Higham, all of the […]

Read Now
Sustainable Market Orientation

Sustainable Market Orientation

“Sustainable Market Orientation: A New Approach to Managing Marketing Strategy”, by Robert W. Mitchell, Ben Wooliscroft, and James Higham, all of the […]

Read Now
New Journal of Marketing Education Podcast Live!

New Journal of Marketing Education Podcast Live!

Regina Pefanis Schlee and Katrin R. Harich talk to JME Editor Doug Lincoln about their article, “Knowledge and Skill Requirements for Marketing […]

Read Now
[mailpoet_form id="1"]