Patrick Dunleavy

Old drawing of educated man writing

How to Carefully Choose Useless Titles for Academic Writing

An informative title for an article or chapter maximizes the likelihood that your audience correctly remembers enough about your arguments to re-discover what they are looking for. Without embedded cues, your work will sit undisturbed on other scholars’ PDF libraries, or languish unread among hundreds of millions of other documents on the Web. That must be what what we want, based on on what we do.

6 years ago
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