Psychographics

Psychographics_opt

What Exactly is ‘Psychographics’?

Cambridge Analytica’s approach to crunching social media data represents a step change in how analytics can today be used as a tool to generate insights – and to exert influence.

5 years ago
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Latest
A person's hand fills out survey with pen.
Industry 
Surveys Provide Insight Into Three Factors That Encourage Open Data and Science
2 days ago
195
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Business and Management INK 
Gamification as an Effective Instructional Strategy
2 days ago
196
Close-up photograph of a bust and a real, human hand picking its nose.
Business and Management INK 
Finding a Place for ‘Stupidity’ in Research and Teaching
1 week ago
569
Face of the waterman logo medal
Announcements 
Nomination Window Closing For 2024 Alan T. Waterman Award
1 week ago
300
Photo of textbooks for various different languages stacked on top of each other.
Communication 
Efforts To Protect Endangered Minority Languages: Helpful Or Harmful?
1 week ago
399
Photo of Marc Augé
Career 
Marc Augé, 1935-2023: Anthropologist Founder Of ‘Non-Places’
2 weeks ago
388
Outdoor picture of Melissa Kearney
Insights 
Melissa Kearney on Marriage and Children
2 weeks ago
2827
Public Policy 
National Academies Looks at How to Reduce Racial Inequality In Criminal Justice System
2 weeks ago
329
Hand holds an image of the brain.
Insights 
How Employees and Employers Can Encourage Psychological Safety In The Workplace
2 weeks ago
361
Book pages flipping against a blue background
Communication 
Book Review: A Memoir Highlighting Scientific Complexity
3 weeks ago
430
Photo of various entrepreneurship books.
Business and Management INK 
Developing an Entrepreneurial Mindset for Language-Majored Undergraduates in Vietnam
3 weeks ago
408