Social Science Space

Marie-Agnès Parmentier, HEC Montréal, published “When David Met Victoria: Forging a Strong Family Brand” in the September 2011 issue of Family Business Review. […]

Evelyn R. Micelotta and Mia Raynard, both of University of Alberta, published “Concealing or Revealing the Family? Corporate Brand Identity Strategies in Family Firms” […]