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Editor’s note: We are pleased to welcome Linchi Kwok, assistant professor of Hospitality Management in the David B. Falk College of Sport […]
Gentlemen Prefer Red?
Nicolas Guéguen and Céline Jacob, both of the Université de Bretagne-Sud, published “Clothing Color and Tipping: Gentlemen Patrons Give More Tips to […]
The Influences Of Verbal Smell References In Radio Advertisements
Eric A. Davis, Vincent P. Magnini, Pamela A. Weaver and Nancy Gard McGehee, all of Virginia Tech, published “The Influences Of Verbal Smell […]
