Corporate social marketing (CSM) campaigns are used to improve the image of a wide variety of companies. Each CSM initiative […]
Stephan Dahl of Hull University, Lynne Eagle of James Cook University, and Mustafa Ebrahimjee of the Leigh Primary Care Centre are looking […]
Social marketers are out to create change—and there’s nothing like social media to spread the word to massive amounts of […]
As the U.S. election season heats up, political marketing is everywhere. How does it interface with social marketing, which aims […]
SAGE will launch its partnership with FHI 360 by publishing the journal Social Marketing Quarterly beginning in 2012. The title […]
