Society News

The Practice-Research Bridge: Do Marketing Practitioners Read Academic Research?

At the Winter Academic Conference of the American Marketing Association, four Austin, Texas-based marketing professionals discussed how they stay up-to-date on the latest marketing strategies and research, the place of research-based recommendations over others, and tips for researchers who want to make an impact in practice.

4 months ago
18
Measuring impact

The Promises and Limitations of Measuring Research Impact

How can the impact of an academic article be measured? It seems that everyone wants to find an answer to this question – from the researcher and author teams that create research articles, to the editors and peer reviewers who curate them, to the societies and publishers who ensure that the articles are released to the world.

1 year ago
22
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