Lori L. Hart

The Practice-Research Bridge: Do Marketing Practitioners Read Academic Research?

At the Winter Academic Conference of the American Marketing Association, four Austin, Texas-based marketing professionals discussed how they stay up-to-date on the latest marketing strategies and research, the place of research-based recommendations over others, and tips for researchers who want to make an impact in practice.

6 months ago
73
Charlie Chalpin in Modern Times

Work, Work, Work…

The following post is drawn from the Management INK blog. *** Today is International Workers’ Day, also known as May […]

6 years ago
67
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