Lori L. Hart

The Practice-Research Bridge: Do Marketing Practitioners Read Academic Research?

At the Winter Academic Conference of the American Marketing Association, four Austin, Texas-based marketing professionals discussed how they stay up-to-date on the latest marketing strategies and research, the place of research-based recommendations over others, and tips for researchers who want to make an impact in practice.

4 years ago
Charlie Chalpin in Modern Times

Work, Work, Work…

The following post is drawn from the Management INK blog. *** Today is International Workers’ Day, also known as May […]

9 years ago