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Don’t Just Publish and Hope – Get Creative to Have Impact
Sorry, but academic publications in themselves are less likely to merit impact, though; if researchers want to reach beyond the ivy tower of academia, there are certain steps they can take. Why not consider a campaign? Toby Green discusses the imperative to ensure that researchers are seeking and finding proper audiences if they intend to cause impact. Researchers who do so will be more visible, and they’re more likely to win grants.
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