Journal of Service Research Special Issue: Customer Engagement

In an increasingly networked society where customers can interact easily with other customers and firms through social networks and other new media, the question of how to engage customers has become much more important to researchers and to firms. 

In September 2009, the 3rd Thought Leadership Conference on Customer Management was held in Montabaur, Germany. A group of more than 40 top scholars in this field intensively discussed key issues in customer engagement. The resulting articles provide new insights for managers wrestling with these issues and many interesting directions for future research. Read the Special Issue of JSR here.

Special Issue Editors

Peter C. Verhoef, University of Groningen

Werner J. Reinartz, University of Cologne

Manfred Krafft, University of Münster

Bookmark and Share

0 0 votes
Article Rating

Business & Management INK

Business and Management INK puts the spotlight on research published in our more than 100 management and business journals. We feature an inside view of the research that’s being published in top-tier SAGE journals by the authors themselves.

Notify of

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inline Feedbacks
View all comments
Would love your thoughts, please comment.x