JME Podcast on Basic Business Lessons

How can a bottle of Coke help minimally educated entrepreneurs run a microenterprise? Gina Vega talks to Blaine McCormick and Van Gray, both of Baylor University about their recent article, “Message in a Bottle: Basic Business Lessons for Entrepreneurs Using Only a Soft Drink“, in this new Journal of Management Education podcast.

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Business & Management INK

Business and Management INK puts the spotlight on research published in our more than 100 management and business journals. We feature an inside view of the research that’s being published in top-tier SAGE journals by the authors themselves.

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