Business and Management INK

A Just Cup of Coffee: From Fair Trade to Human Happiness

April 26, 2012 1091

Photo used in the Journal of Macromarketing with permission of TransFair USA.

As public awareness and advertising have increased, fair trade coffee has gathered mainstream appeal, but what are its real-life impacts on the economy, sustainability, and human well-being?

For today’s post, we’ve compiled an assortment of articles that study coffee and community from a marketing and political economy perspective. The Review of Radical Political Economics takes us to Uganda’s Mirembe Kawomera (“Delicious Peace”) cooperative, arguing for the economic rationality of promoting community rather than consumerism; the Journal of Macromarketing looks at the fair trade coffee movement’s effects on quality of life for participants in Nicaragua, Peru, and Guatemala; and The Journal of Environment & Development examines the global coffee sector as a venue for social and environmental certification initiatives.

We hope you find this selection insightful and thought-provoking.

Nancy Neiman Auerbach of Scripps College

Delicious Peace Coffee: Marketing Community in Uganda

Review of Radical Political Economics (April 4, 2012)

 
 

Stephanie Geiger-Oneto and Eric J. Arnould, both of the University of Wyoming

Alternative Trade Organization and Subjective Quality of Life : The Case of Latin American Coffee Producers

Journal of Macromarketing (April 19, 2011)

 
 

Graeme Auld of Carleton University

Assessing Certification as Governance: Effects and Broader Consequences for Coffee

The Journal of Environment & Development (June 2010)

 
 

Are you interested in receiving email alerts whenever a new article or issue becomes available? Then click here!


Business and Management INK puts the spotlight on research published in our more than 100 management and business journals. We feature an inside view of the research that’s being published in top-tier SAGE journals by the authors themselves.

View all posts by Business & Management INK

Related Articles

“Everything Not Saved Will Be Lost.” –Nintendo “Quit Screen” Message
Business and Management INK
April 8, 2025

“Everything Not Saved Will Be Lost.” –Nintendo “Quit Screen” Message

Read Now
Author Reflections on Intraorganizational Developmental Networks
Business and Management INK
April 2, 2025

Author Reflections on Intraorganizational Developmental Networks

Read Now
Changing the World or Changing Ourselves?
Business and Management INK
March 12, 2025

Changing the World or Changing Ourselves?

Read Now
Generative AI Literacy: A Proposed Way Forward
Business and Management INK
March 11, 2025

Generative AI Literacy: A Proposed Way Forward

Read Now
Exploring the Psychosocial Correlation of Skin Lightening Products

Exploring the Psychosocial Correlation of Skin Lightening Products

In this article, co-authors Hanan Afzal, Sameer Deshpande, and Joan Carlini reflect on the history and inspiration behind their new research article, “Glowing Beyond Shades: […]

Read Now
Exploring the Impact of COVID-19 on the European Union Emission Trading Scheme

Exploring the Impact of COVID-19 on the European Union Emission Trading Scheme

In this article, co-authors Abhinava Tripathi, Charu Vadhava, and Ravi Raushan Jha reflect on the inspiration behind their research article, “Pricing efficiency of European carbon […]

Read Now
Navigating CSR Communication in an Age of Polarization

Navigating CSR Communication in an Age of Polarization

In this article, authors Dennis Schoeneborn, Urša Golob, Hannah Trittin-Ulbrich, Matthias Wenzel, and Amy O’Connor reflect on the inspiration behind their research article, “CSR Communication and […]

Read Now
0 0 votes
Article Rating
Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

0 Comments
Newest
Oldest Most Voted
Inline Feedbacks
View all comments