macromarketing

Hacking a University Class and Bringing a Macro-Sustainability Perspective
Business and Management INK
February 14, 2022

Hacking a University Class and Bringing a Macro-Sustainability Perspective

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Book Review: Strategic Social Marketing
Bookshelf
January 6, 2016

Book Review: Strategic Social Marketing

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How Has Retailing Evolved?
Business and Management INK
September 30, 2015

How Has Retailing Evolved?

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The Sports Marketing Career of “Tex” Rickard
Business and Management INK
December 17, 2014

The Sports Marketing Career of “Tex” Rickard

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Do You Have Research on Macro-Social Marketing?

Do You Have Research on Macro-Social Marketing?

Journal of Macromarketing is now accepting research for the Special Issue on Macro-Social Marketing! This Special Issue will be guest edited by […]

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What Can Yesterday’s Throwaways Tell Us About Sociocultural Branding?

What Can Yesterday’s Throwaways Tell Us About Sociocultural Branding?

One man’s trash is another man’s treasure seems to have been the case with Robert Opie, founder of Museum of Brands, Packaging […]

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Was There Social Marketing in Victorian England?

Was There Social Marketing in Victorian England?

Social Marketing is not a new concept. In his 1952 article G. D. Wiebe asked “Why can’t you sell brotherhood like you […]

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Are You Throwing Those Old Jeans in the Trash?

Are You Throwing Those Old Jeans in the Trash?

The United States Environmental Protection Agency estimates that only 15% of post-consumer textile waste is recovered each year, leaving a whopping 85% […]

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Do You Know Where Your Food Comes From?

Do You Know Where Your Food Comes From?

At the end of March, meat producers in North America, including Tyson Foods Inc. and Hormel Foods Corp., lost an appeal to […]

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Are Plant-Based Diets Better For More Than Just Your Health?

Are Plant-Based Diets Better For More Than Just Your Health?

Veganism and vegetarianism are becoming more and more popular as a greater variety of plant-based foods become available. A little to no […]

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Explore Sustainability as Megatrend

Explore Sustainability as Megatrend

Can sustainability be considered a megatrend? If so, just what does this mean for the study of macromarketing? Scholars John D. Mittelstaedt, […]

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Book Review: Advertising at War

Book Review: Advertising at War

Inger L. Stole, Advertising at War: Business, Consumers, and Government in the 1940s. Urbana: University of Illinois Press, 2012. 280 pp. $30.00 […]

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