A space to explore, share and shape the issues facing social and behavioral scientists
Author Stefanie Beninger discusses the perspective of sustainability within university settings and the pros of having macro-sustainability efforts throughout
Jeff French and Ross Gordon, Strategic Social Marketing. London: SAGE Publications, Ltd. 2015. 448 pp. $155.00 (hardcover), $59.00 (paper-back), $37.60 […]
From general stores to department stores and superstores, retailing has undergone significant changes in the past two centuries. In their […]
Born in 1870, George Lewis “Tex” Rickard’s career path was far from traditional. He served time as a Texas marshal, […]
Journal of Macromarketing is now accepting research for the Special Issue on Macro-Social Marketing! This Special Issue will be guest […]
One man’s trash is another man’s treasure seems to have been the case with Robert Opie, founder of Museum of […]
Social Marketing is not a new concept. In his 1952 article G. D. Wiebe asked “Why can’t you sell brotherhood […]
The United States Environmental Protection Agency estimates that only 15% of post-consumer textile waste is recovered each year, leaving a […]
At the end of March, meat producers in North America, including Tyson Foods Inc. and Hormel Foods Corp., lost an […]
Veganism and vegetarianism are becoming more and more popular as a greater variety of plant-based foods become available. A little […]
Can sustainability be considered a megatrend? If so, just what does this mean for the study of macromarketing? Scholars John […]
Inger L. Stole, Advertising at War: Business, Consumers, and Government in the 1940s. Urbana: University of Illinois Press, 2012. 280 […]
