macromarketing

Book Review: Strategic Social Marketing

Jeff French and Ross Gordon, Strategic Social Marketing. London: SAGE Publications, Ltd. 2015. 448 pp. $155.00 (hardcover), $59.00 (paper-back), $37.60 […]

5 years ago
162

How Has Retailing Evolved?

From general stores to department stores and superstores, retailing has undergone significant changes in the past two centuries. In their […]

5 years ago
220

Book Review: Advertising at War

Inger L. Stole, Advertising at War: Business, Consumers, and Government in the 1940s. Urbana: University of Illinois Press, 2012. 280 […]

7 years ago
157