The Journal of Marketing Education (JME) is the leading international scholarly journal devoted to contemporary issues in marketing education. Its mission is to provide a forum for the exchange of ideas, information, and experiences related to the process of educating students in marketing and its subfields. Its audience is largely composed of marketing faculty members at institutions of higher education where teaching is an integral component of their overall responsibilities.
The main function of the Journal of Marketing Education is to publish articles focusing on the latest teaching/learning strategies and tactics in marketing education. JME also publishes articles that address various professional issues of importance to marketing faculty members. The journal’s readership is international in scope with significant representation in university libraries.
Submit Papers in these Areas
JME is accepting bylined articles from experts and practitioners on a wide range of topics related to marketing education, including:
- Evaluating teaching effectiveness
- Experiential exercises
- Marketing in developing economies
- Student team projects
JME also plans to publish a special issue on ethics, corporate social responsibility, and sustainability in marketing education, with guest editors Victoria Crittenden and Linda Ferrell. The deadline for submissions is November 1, 2012. Please click here to view the special issue call for papers.
Manuscripts should be submitted electronically to the Editor, Donald R. Bacon, at mc.manuscriptcentral.com/jmed. Authors are expected to review and conform with manuscript submission guidelines described here prior to making a submission. Questions about the submission process should be forwarded to the Editor at firstname.lastname@example.org.
For more information, please follow this link.