A New Vision for Business Schools

In a new article published in the Journal of Management Inquiry, Sonal Minocha of the University of Bedfordshire Business School and Martin Reynolds of the Centre for Leadership and Management Practice write:

For at least a good decade, the volume from our critics has been turned up—it has been a pretty straight arrow at that too—the value and relevance of what business schools do is seriously questioned by those looking into our sector. Whether it is businesses, government, special review bodies and even distinguished management scholars, the message being articulated doesn’t seem to be getting through in terms of changing the business school model in practice.

Recognizing the need for a new approach to business education, the authors explain:

[We] present our case study of the application of wall art as an alternative and novel mode for the embodiment and expression of new and different ideas. We illustrate our wall art applications, and how they communicated the story of our business school’s vision and the various projects and initiatives the school was undertaking to implement the vision. Finally, we reflect on the effectiveness and impact of our approach to wall art, and the lessons that can be drawn for further application and use within other business school contexts.

Click here to read the article, “The Artistry of Practice or the Practice of Artistry: Embodying Art and Practice in a Business School Context,” and follow this link to learn more about the Journal of Management Inquiry.

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