Author: Kirk Wakefield

Kirk Wakefield (photographed) is the Edwin W. Streetman Professor of Retail Marketing and executive director of Sports Sponsorship & Sales at Baylor's Hankamer School of Business. Priya Raghubir is the Dean Abraham L. Gitlow Professor of Business and a professor of marketing at the New York University Stern School of Business. J. Jeff Inman is the Albert Wesley Frey Professor of Marketing and Associate Dean of Research and Faculty at the Katz Graduate School of Business at the University of Pittsburgh.

Sales Promotions and Restrictions: Customers Want the Bad News First
Business and Management INK
March 24, 2023

Sales Promotions and Restrictions: Customers Want the Bad News First

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