A space to explore, share and shape the issues facing social and behavioral scientists
The latest American election made it evident that polls faltered, overall. And that misstep promises to resonate through the field of survey research.
W. Joseph Campbell is an authority on the history of presidential polling, and in that story, as well as his recent book, “Lost in a Gallup: Polling Failure in Presidential Elections,” he details just how polls and pollsters – and those who put their faith in them – have misread public opinion when it comes to elections.
