W. Joseph Campbell, Author at Social Science Space

W. Joseph Campbell

W. Joseph Campbell is a tenured full professor in the American University School of Communication's Communication Studies program. He joined the AU faculty in 1997, after some 20 years as a professional journalist. Assignments in his award-winning journalism career took him across North America to Europe, West Africa, and parts of Asia. Campbell is the author of seven books, including most recently Lost in a Gallup: Polling Failure in U.S. Presidential Elections.

Survey Experts Still Scratching Heads Over Trump-Biden Polling Fails

Lingering questions about the misfire in 2020, in which voter support for then-President Donald Trump was understated in final pre-election polls, suggest that troubles in accurately surveying presidential elections could be deeper and more profound than previously recognized.

5 months ago

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Reminded Anew: ‘A Lot of Room for Humility in Polling’

The latest American election made it evident that polls faltered, overall. And that misstep promises to resonate through the field of survey research.

12 months ago

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We Must Talk About Polling: A Quick Q&A with W. Joseph Campbell

W. Joseph Campbell is an authority on the history of presidential polling, and in that story, as well as his recent book, “Lost in a Gallup: Polling Failure in Presidential Elections,” he details just how polls and pollsters – and those who put their faith in them – have misread public opinion when it comes to elections.

12 months ago

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