W. Joseph Campbell

W. Joseph Campbell is a tenured full professor in the American University School of Communication's Communication Studies program. He joined the AU faculty in 1997, after some 20 years as a professional journalist. Assignments in his award-winning journalism career took him across North America to Europe, West Africa, and parts of Asia. Campbell is the author of seven books, including most recently Lost in a Gallup: Polling Failure in U.S. Presidential Elections.

News headline shows 10 point lead

Survey Experts Still Scratching Heads Over Trump-Biden Polling Fails

Lingering questions about the misfire in 2020, in which voter support for then-President Donald Trump was understated in final pre-election polls, suggest that troubles in accurately surveying presidential elections could be deeper and more profound than previously recognized.

12 months ago
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Register screenshot of Iowa poll

We Must Talk About Polling: A Quick Q&A with W. Joseph Campbell

W. Joseph Campbell is an authority on the history of presidential polling, and in that story, as well as his recent book, “Lost in a Gallup: Polling Failure in Presidential Elections,” he details just how polls and pollsters – and those who put their faith in them – have misread public opinion when it comes to elections.

2 years ago
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