behavior change

Book Review: Strategic Social Marketing

Jeff French and Ross Gordon, Strategic Social Marketing. London: SAGE Publications, Ltd. 2015. 448 pp. $155.00 (hardcover), $59.00 (paper-back), $37.60 […]

4 years ago
74

Are Facebook Fan Pages Effective?

Social marketers are out to create change—and there’s nothing like social media to spread the word to massive amounts of […]

8 years ago
72