Social Science Space

[We’re pleased to welcome Gerald Zaltman of Harvard Business School and Olson Zaltman Associates. Dr. Zaltman recently published an article […]

Gerald Zaltman, Joseph C. Wilson Professor Emeritus at Harvard Business School and creator of  the first patented market research tool […]

The customer may always be right, but research has shown that their memory can sometimes fail them when recollecting service […]

Businesses work hard to ensure that their customers walk away happy. But just how much of a good experience do […]