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Philip Kotler on Marketing With a Conscience
In the latest edition of the American Marketing Association’s Marketing News, Philip Kotler, the S.C. Johnson & Son Distinguished Professor […]
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Philip Kotler
“Eclectic, Timely, and Targeted”: Philip Kotler and Bill Novelli on Social Marketing
As the U.S. election season heats up, political marketing is everywhere. How does it interface with social marketing, which aims […]
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