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JSR Welcomes New Editor Mary Jo Bitner
The Journal of Service Research is proud to announce its next Editor, Dr. Mary Jo Bitner. Dr. Bitner, a highly […]
735
service science
Moving Forward and Making a Difference
Amy L. Ostrom, Mary Jo Bitner, Stephen W. Brown, Kevin A. Burkhard, Michael Goul, Vicki Smith-Daniels, Haluk Demirkan, and Elliot […]
490
Moving Forward and Making a Difference
Amy L. Ostrom, Mary Jo Bitner, Stephen W. Brown, Kevin A. Burkhard, Michael Goul, Vicki Smith-Daniels, Haluk Demirkan, and Elliot […]
516
Moving Forward and Making a Difference
Amy L. Ostrom, Mary Jo Bitner, Stephen W. Brown, Kevin A. Burkhard, Michael Goul, Vicki Smith-Daniels, Haluk Demirkan, all of Arizona […]
524
Service Marketing
In 2009, Robert J Kwortnik Jr. and Gary M. Thompson, both of Cornell University, wrote an article entitled “Unifying Service Marketing […]
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