JSR Welcomes New Editor Mary Jo Bitner
The Journal of Service Research is proud to announce its next Editor, Dr. Mary Jo Bitner. Dr. Bitner, a highly respected professor and researcher with more than 25 years experience, is recognized for her contributions to the founding and expansion of the service marketing and management field. She is currently a Professor of Marketing at the W. P. Carey School of Business, Arizona State University. In addition, she serves as both the PetSmart Chair in Services Leadership and Executive Director of the Center for Services Leadership. Dr. Bitner will be assuming the role of editor beginning June 2013. Learn more about her research interests here, and catch up on her recent articles in the Journal of Service Research:
“High Tech and High Touch: A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services” –published on June 11, 2012 by Nancy V. Wunderlich of the University of Paderborn, Florian v. Wangenheim of Technische Universitat Munchen, and Mary Jo Bitner of Arizona State University
“Moving Forward and Making a Difference: Research Priorities for the Science of Service” –published in the February 2010 issue by Amy L. Ostrom, Mary Jo Bitner, Stephen W. Brown, Kevin A. Burkhard, Michael Goul, Vicki Smith-Daniels, Haluk Demirkan, and Elliot Rabinovich, all of Arizona State University
