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Do Incentives Increase Word of Mouth?
Editor’s note: We are pleased to welcome Jochen Wirtz of the National University of Singapore, Chiara Orsingher of the University […]
490
word of mouth
Unhappy Customers? Here’s How To Deal
With the advent of social media, dissatisfied customers can easily vent their frustrations in a very public way. But a […]
525
Word of Mouth & New Service Adoption
“Can we Talk: The Impact of Willingness to Recommend on New-to-Market Service Brand Extension Within a Social Network” was recently […]
491
