The Role of Responsible Gambling Strategy in Forming Behavioral Intention

January 7, 2012 810

Hak-Jun Song, Pai Chai University, Choong-Ki Lee, Kyung Hee University, William C. Norman, Clemson University, and Heesup Han, Dong-A University, published “The Role of Responsible Gambling Strategy in Forming Behavioral Intention: An Application of a Model of Goal-Directed Behavior” on November 7th, 2011 in the Journal of Travel Research’s OnlineFirst section. To read other OnlineFirst articles, please click here.

The abstract:

By examining the perception of a responsible gambling strategy, this study developed an extended model of goal-directed behavior (EMGB) with respect to the behavioral intentions of casino visitors. The results of the EMGB, which uses structural equation modeling, indicate that desire had the strongest relationship with casino visitors’ intention to gamble, followed by positive anticipated emotion, perceived behavioral control, perceptions of a responsible gambling strategy, negative anticipated emotion, and attitude. The perception of a responsible gambling strategy was also a significant predictor of both desire and behavioral intention, as casino visitors had positive perceptions of casinos that implemented responsible gambling strategies. Casino managers should consider a responsible gambling strategy as an important long-term business activity to increase casino visitor’s intention to gamble.

To learn more about the Journal of Travel Research, please follow this link.

Are you interested in receiving email alerts whenever a new article or issue becomes available online? Then click here!

[polldaddy rating=”4667602″]

Business and Management INK puts the spotlight on research published in our more than 100 management and business journals. We feature an inside view of the research that’s being published in top-tier SAGE journals by the authors themselves.

View all posts by Business & Management INK

Published

January 7, 2012

We Disagree to Agree: A Call to Apply Agreement Metrics More Extensively for Advancing Management Theory

By Jurgen Willems and Kenn Meyfroodt

Read Now

Rethinking Approaches to Management Research During Times Marked by Rare, Yet Increasingly Impactful Events

Business and Management INK

July 23, 2024

Rethinking Approaches to Management Research During Times Marked by Rare, Yet Increasingly Impactful Events

By Vanessa Hasse

Read Now

Funny or Functional: Customer Engagement in Hedonic vs. Utilitarian Services

Business and Management INK

July 22, 2024

Funny or Functional: Customer Engagement in Hedonic vs. Utilitarian Services

By Jenna Barrett, Elina Jaakkola, Jonas Heller, and Elisabeth Bruggen

Read Now

‘Push, Pull, Dance’: Public Health Procurement – Saving Lives and Preventing Harm

Business and Management INK

July 18, 2024

‘Push, Pull, Dance’: Public Health Procurement – Saving Lives and Preventing Harm

By Cindy Berman, Olga Martin-Ortega, and Martina Trusgnach

Read Now

Leading Boards in Chaos and Uncertainty? Have an Enlightened Approach

Rita Goyal, Nada Kakabadse, Andrew Kakabadse, and Danielle Talbot 325 Business and Management INK

This article addresses the pivotal question of what sets well-governed companies apart from those jeopardizing stakeholders’ wealth and well-being, and argues that the key to sustainability and effective governance lies in the presence of an enlightened chair.

Read Now

Studying Leadership Coaching in the Workplace

Tatiana Bachkirova and Peter Jackson 323 Business and Management INK

Tatiana Bachkirova and Peter Jackson reflect on coaching and other factors that led to the publishing of their research article, “What do leaders really want to learn in a workplace? A study of the shifting agendas of leadership coaching,”

Read Now

The Case of Leftist Governments in Chile and Uruguay

Aldo Madariaga and Juan Bogliaccini 463 Business and Management INK

In this article, Juan Bogliaccini and Aldo Madariaga explore leftist governments in peripheral economics — the topic of their recently published article, […]

Read Now