The Role of Responsible Gambling Strategy in Forming Behavioral Intention

Hak-Jun Song, Pai Chai University, Choong-Ki Lee, Kyung Hee University, William C. Norman, Clemson University, and Heesup Han, Dong-A University, published “The Role of Responsible Gambling Strategy in Forming Behavioral Intention: An Application of a Model of Goal-Directed Behavior” on November 7th, 2011 in the Journal of Travel Research’s OnlineFirst section. To read other OnlineFirst articles, please click here.

The abstract:

By examining the perception of a responsible gambling strategy, this study developed an extended model of goal-directed behavior (EMGB) with respect to the behavioral intentions of casino visitors. The results of the EMGB, which uses structural equation modeling, indicate that desire had the strongest relationship with casino visitors’ intention to gamble, followed by positive anticipated emotion, perceived behavioral control, perceptions of a responsible gambling strategy, negative anticipated emotion, and attitude. The perception of a responsible gambling strategy was also a significant predictor of both desire and behavioral intention, as casino visitors had positive perceptions of casinos that implemented responsible gambling strategies. Casino managers should consider a responsible gambling strategy as an important long-term business activity to increase casino visitor’s intention to gamble.

To learn more about the Journal of Travel Research, please follow this link.

Are you interested in receiving email alerts whenever a new article or issue becomes available online? Then click here!

Bookmark and Share

[polldaddy rating=”4667602″]
0 0 votes
Article Rating

Business & Management INK

Business and Management INK puts the spotlight on research published in our more than 100 management and business journals. We feature an inside view of the research that’s being published in top-tier SAGE journals by the authors themselves.

Notify of

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inline Feedbacks
View all comments
Would love your thoughts, please comment.x