Business and Management INK

(Macro)Marketing for Sustainability and Society with Mark Peterson: Watch the Teaching Business for People and Planet Webinar

June 29, 2022 1668

“There is also a dimension of intergenerational justice, making these decisions [sustainable business practices], so that our generation is not ripping off the future generations and their ability to live lives of high quality.” — Mark Peterson

In the latest episode of Teaching Business for People and Planet, SAGE Publishing’s webinar series on teaching the next generation of students while instilling a greater sense of purpose and care, author and marketing professor Mark Peterson is interviewed about (macro)marketing and sustainability.

The hour-long webinar embedded above:

  • Defines “sustainable marketing.”
  • Explores sustainability practices that benefit companies, consumers and stakeholders holistically.
  • Dissects the role faculty can play to encourage their students’ interest when teaching sustainable marketing.
  • Considers factors that might influence sustainable business practices in the future.
  • Discusses why the sustainable approach can give businesses a competitive advantage in marketing.
  • How to convince others about the legitimacy of sustainable business practices.
Sustainable Marketing: A Holistic Approach, 2nd Ed.

Peterson, a professor of sustainable business management at the University of Wyoming, also discusses the second edition of his textbook, Sustainable Marketing: A Holistic Approach, which features sustainability in marketing from a ‘macro’ and issues-based perspective through new pedagogic features. These features include “Mavericks who made it” cases and end-of-chapter questions, designed to suit a 12-week teaching term.

The previous webinar in the People and Planet series featured Debbie Haski-Leventhal on “Corporate Social Responsibility.” Click here to watch that, or click the banner below for more information on the webinar series itself.

SAGE Publishing is the parent of Social Science Space.

Related Articles

Exploring Public-Private Partnerships in the National Capital Region of the United States
Business and Management INK
July 12, 2024

Exploring Public-Private Partnerships in the National Capital Region of the United States

Read Now
With or Without You: Career Capital Development as Experienced by MBA Alumni
Business and Management INK
July 11, 2024

With or Without You: Career Capital Development as Experienced by MBA Alumni

Read Now
Understanding HR Managers’ Role in Shaping Fair Organizational Policies and Practice
Business and Management INK
July 9, 2024

Understanding HR Managers’ Role in Shaping Fair Organizational Policies and Practice

Read Now
Corporate Health Policy: Pioneering a Fresh Avenue of Research
Business and Management INK
July 3, 2024

Corporate Health Policy: Pioneering a Fresh Avenue of Research

Read Now
Fifth Edition of ‘The Evidence’: Do Peacebuilding Practices Exclude Women?

Fifth Edition of ‘The Evidence’: Do Peacebuilding Practices Exclude Women?

The June 2024 installment of The Evidence newsletter puts post-war conflict resolution practices under the microscope – taking a closer look at how women are adversely affected by these peacebuilding exercises.

Read Now
Responsible Management Education Week 2024: Sage Asks ‘What Does It Mean to You?’

Responsible Management Education Week 2024: Sage Asks ‘What Does It Mean to You?’

Sage used the opportunity of Responsible Business Management week 2024 to ask its authors, editors, and contacts what responsible management education means to them.

Read Now
‘Push, Pull, Dance’: Public Health Procurement – Saving Lives and Preventing Harm

‘Push, Pull, Dance’: Public Health Procurement – Saving Lives and Preventing Harm

‘Push, Pull, Dance’ seeks to reimagine ethical supply chains in public health procurement. In this article, Olga Martin-Ortega, Martina Trusgnach, and Cindy Berman offer a new theoretical framework for tackling human and labor rights violations, including modern slavery, through public procurement.

Read Now
0 0 votes
Article Rating
Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

0 Comments
Inline Feedbacks
View all comments