Business and Management INK

(Macro)Marketing for Sustainability and Society with Mark Peterson: Watch the Teaching Business for People and Planet Webinar

June 29, 2022

“There is also a dimension of intergenerational justice, making these decisions [sustainable business practices], so that our generation is not ripping off the future generations and their ability to live lives of high quality.” — Mark Peterson

In the latest episode of Teaching Business for People and Planet, SAGE Publishing’s webinar series on teaching the next generation of students while instilling a greater sense of purpose and care, author and marketing professor Mark Peterson is interviewed about (macro)marketing and sustainability.

The hour-long webinar embedded above:

  • Defines “sustainable marketing.”
  • Explores sustainability practices that benefit companies, consumers and stakeholders holistically.
  • Dissects the role faculty can play to encourage their students’ interest when teaching sustainable marketing.
  • Considers factors that might influence sustainable business practices in the future.
  • Discusses why the sustainable approach can give businesses a competitive advantage in marketing.
  • How to convince others about the legitimacy of sustainable business practices.
Sustainable Marketing: A Holistic Approach, 2nd Ed.

Peterson, a professor of sustainable business management at the University of Wyoming, also discusses the second edition of his textbook, Sustainable Marketing: A Holistic Approach, which features sustainability in marketing from a ‘macro’ and issues-based perspective through new pedagogic features. These features include “Mavericks who made it” cases and end-of-chapter questions, designed to suit a 12-week teaching term.

The previous webinar in the People and Planet series featured Debbie Haski-Leventhal on “Corporate Social Responsibility.” Click here to watch that, or click the banner below for more information on the webinar series itself.

SAGE Publishing is the parent of Social Science Space.

0 0 votes
Article Rating

Related Articles

Disruptive Technologies and Local Regulations: Policy Leaning in Venue Shifting
Business and Management INK
November 22, 2023

Disruptive Technologies and Local Regulations: Policy Leaning in Venue Shifting

Read Now
New Thought Leadership Webinar Series Opens with Regional Looks at Research Impact
News
November 9, 2023

New Thought Leadership Webinar Series Opens with Regional Looks at Research Impact

Read Now
Shared Leadership: What Do Employees Think About It?
News
November 6, 2023

Shared Leadership: What Do Employees Think About It?

Read Now
Too Many ‘Gray Areas’ In Workplace Culture Fosters Racism And Discrimination
Bookshelf
October 31, 2023

Too Many ‘Gray Areas’ In Workplace Culture Fosters Racism And Discrimination

Read Now
Organized Creativity: Creative Processes and Constraints

Organized Creativity: Creative Processes and Constraints

Creativity is often associated with freedom, but creatives like songwriters must work within constraints as well. Sociologist and musician Tobias Theel discusses constraints and the creative process in his reflection on “Organizing Creativity With Constraints—Insights From Popular Music Songwriting Teams,” which was written with Jörg Sydow and recently published in the Journal of Management Inquiry (JMI).

Read Now
Top Five Takeaways from AOM on Business and Management in a Challenging World 

Top Five Takeaways from AOM on Business and Management in a Challenging World 

Some clear themes emerged across the divisions and sub-disciplines at the Academy of management annual meeting this year, which we’ve been reflecting on and refer to as our “Top 5” takeaway themes for business and management in 2023. 

Read Now
From Rejections to Reflections: Unveiling the Role of Horizontal Linkages in Academia

From Rejections to Reflections: Unveiling the Role of Horizontal Linkages in Academia

Mental health issues in early-career researchers are on the rise: could “horizontal linkages” amongst peers help foster emotional support? Lucas Amaral Lauriano, Julia Grimm, and Camilo Arciniegas Pradilla reflect on the origins of their paper, “Navigating Academia’s Stressful Waters: Discussing the Power of Horizontal Linkages for Early-Career Researchers.”

Read Now
Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

0 Comments
Inline Feedbacks
View all comments