consumer well-being

shopping bags

Consumption Does Not Equate to Happiness

We all want stuff, but in our overdeveloped, fast-paced culture we seldom challenge ourselves to ask ourselves the one important question: how much is enough?

8 months ago
712

JMK Special Issue on Vietnam

The Journal of Macromarketing (JMK) has released its first country-specific special issue, featuring articles and commentaries about Vietnam that tie in to […]

10 years ago
412