consumer well-being

Beyond Human – Everyday Bots and AI
International Debate
March 22, 2021

Beyond Human – Everyday Bots and AI

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Overconsumption or a Move Towards Minimalism?
News
March 15, 2021

Overconsumption or a Move Towards Minimalism?

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Consumption as Intercultural Communication and Interaction
Communication
February 23, 2021

Consumption as Intercultural Communication and Interaction

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Consumption Does Not Equate to Happiness
Public Engagement
February 17, 2021

Consumption Does Not Equate to Happiness

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Gift Giving, Gift Returning – The Unexpected Emotions Behind Receiving an Unwanted Gift

Gift Giving, Gift Returning – The Unexpected Emotions Behind Receiving an Unwanted Gift

Is it possible that the experience of receiving gifts we do not like can take a toll on our mental well-being? Is […]

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Online Christmas Shopping and Gift Giving as a Form of Retail Therapy?

Online Christmas Shopping and Gift Giving as a Form of Retail Therapy?

The coronavirus Christmas of 2020 could turn into a bumper year for giving gifts. Our relationship with spending and the festive cheer […]

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At Its Core, Changing Consumer Behavior Requires Empathy

At Its Core, Changing Consumer Behavior Requires Empathy

Just as the current pandemic illuminates society’s pre-existing challenges, so too it shapes our behavior, changing the ways we interact, shop and consume.

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Podcast: Why Vietnam? A Macromarketing Perspective

Podcast: Why Vietnam? A Macromarketing Perspective

The Journal of Macromarketing (JMK) has a new podcast highlighting the March 2012 Special Issue on Vietnam, with articles on entrepreneurship, retailing, […]

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JMK Special Issue on Vietnam

JMK Special Issue on Vietnam

The Journal of Macromarketing (JMK) has released its first country-specific special issue, featuring articles and commentaries about Vietnam that tie in to various macromarketing […]

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