292
Beyond Human – Everyday Bots and AI
As I write this, I am using text-to-speech technology, a nifty online feature that enables the reader to listen to, […]
1427
consumer well-being
Overconsumption or a Move Towards Minimalism?
(Over)consumption, climate change and working from home. These are a few of the concerns at the forefront of consumers’ minds […]
2559
Consumption as Intercultural Communication and Interaction
When was the last time you went out for a Thai meal, got items from the ethnic isle of a […]
1459
Consumption Does Not Equate to Happiness
We all want stuff, but in our overdeveloped, fast-paced culture we seldom challenge ourselves to ask ourselves the one important question: how much is enough?
1030
Gift Giving, Gift Returning – The Unexpected Emotions Behind Receiving an Unwanted Gift
Is it possible that the experience of receiving gifts we do not like can take a toll on our mental […]
2242
Online Christmas Shopping and Gift Giving as a Form of Retail Therapy?
The coronavirus Christmas of 2020 could turn into a bumper year for giving gifts. Our relationship with spending and the […]
1128
At Its Core, Changing Consumer Behavior Requires Empathy
Just as the current pandemic illuminates society’s pre-existing challenges, so too it shapes our behavior, changing the ways we interact, shop and consume.
1544
Podcast: Why Vietnam? A Macromarketing Perspective
The Journal of Macromarketing (JMK) has a new podcast highlighting the March 2012 Special Issue on Vietnam, with articles on […]
626
JMK Special Issue on Vietnam
The Journal of Macromarketing (JMK) has released its first country-specific special issue, featuring articles and commentaries about Vietnam that tie in to […]
582
