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Does Peer Influence in Teens Affect Their Parents’ Purchase Decisions?
According to an article featured in the Wall Street Journal, peer influence in teens tends to peak around age fifteen […]
571
family decision making
Podcast: Why Vietnam? A Macromarketing Perspective
The Journal of Macromarketing (JMK) has a new podcast highlighting the March 2012 Special Issue on Vietnam, with articles on […]
739
JMK Special Issue on Vietnam
The Journal of Macromarketing (JMK) has released its first country-specific special issue, featuring articles and commentaries about Vietnam that tie in to […]
680
