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Top Five: Social Marketing
Does compassion make dieters more likely to lose weight? What stops people from recycling? Could an anti-drinking Facebook campaign change […]
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innovations
Philip Kotler on Marketing With a Conscience
In the latest edition of the American Marketing Association’s Marketing News, Philip Kotler, the S.C. Johnson & Son Distinguished Professor […]
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Facebook, Twitter, Blog? How To Get Your Message Out
With traditional and new media channels abound, finding the right one for your organization can be a challenge. Social Marketing […]
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