Could Distributed Peer Review Better Decide Grant Funding?
The landscape of academic grant funding is notoriously competitive and plagued by lengthy, bureaucratic processes, exacerbated by difficulties in finding willing reviewers. Distributed […]
Harnessing the Power of Social Learning in Teaching Marketing
Dr. Tracy L. Tuten explores the power of social learning in teaching marketing, emphasizing the importance of collaboration, resource sharing, and the use of platforms like Perusall to foster a sense of community and enhance the educational experience, based on an online reading group of her book ‘Principles of Marketing for a Digital Age.’
How Frontline Instructors Can Cultivate Effective Student Teams
This study investigates how frontline instructors cultivate student team effectiveness and uncovers some of their tacit theories about student teams.
Social Inequality Examined Via Soda Consumption Among Youth
P. Christopher Palmedo, a clinical professor of community health and social sciences at the City University of New York, discusses “Exploring Countermarketing Messages to Reduce Youth Sugar-Sweetened Beverage Consumption in The Bronx, NY,” which he, Samantha Flores, Kalya Castillo, Moria Byrne-Zaaloff and Kelly Moltzen saw published in Social Marketing Quarterly.
(Macro)Marketing for Sustainability and Society with Mark Peterson: Watch the Teaching Business for People and Planet Webinar
“There is also a dimension of intergenerational justice, making these decisions [sustainable business practices], so that our generation is not ripping off […]
Hacking a University Class and Bringing a Macro-Sustainability Perspective
Author Stefanie Beninger discusses the perspective of sustainability within university settings and the pros of having macro-sustainability efforts throughout
Linking SME International Marketing Agility to New Technology Adoption
Olimpia C. Racela and Amonrat Thoumrungroje reflect on their paper, “Linking SME international marketing agility to new technology adoption,” published in the […]
The Social Science of Gift Wrapping (Sloppy is Better!)
Does a beautiful presentation actually lead to a better-liked gift? Or is it the other way around? There happens to be some research on that …
The Practice-Research Bridge: Do Marketing Practitioners Read Academic Research?
At the Winter Academic Conference of the American Marketing Association, four Austin, Texas-based marketing professionals discussed how they stay up-to-date on the latest marketing strategies and research, the place of research-based recommendations over others, and tips for researchers who want to make an impact in practice.
