Marketing

Book Review: Advertising at War

Inger L. Stole, Advertising at War: Business, Consumers, and Government in the 1940s. Urbana: University of Illinois Press, 2012. 280 […]

9 years ago
432

JMK Special Issue on Vietnam

The Journal of Macromarketing (JMK) has released its first country-specific special issue, featuring articles and commentaries about Vietnam that tie in to […]

10 years ago
545

Fostering Sustainable Behavior

Fostering Sustainable Behavior Workshop An Introduction to Community-Based Social Marketing June 13-14, 2012   The cornerstone of sustainability is behavior […]

10 years ago
462

Are You Reaching Your Audience?

The University of South Florida’s 22nd Annual Social Marketing Conference: Ideas Beyond Borders, sponsored by USF Health, kicks off this […]

10 years ago
399