How Coca-Cola Uses Social Media to Promote Corporate Social Initiatives
What is the most effective way for companies to implement corporate social marketing (CSM)? In the Social Marketing Quarterly article “Examining Public […]
7 years agoA space to explore, share and shape the issues facing social and behavioral scientists
What is the most effective way for companies to implement corporate social marketing (CSM)? In the Social Marketing Quarterly article “Examining Public […]
7 years agoIn recent years, social media has changed the way that companies and customers interact. For many companies, social media platforms […]
7 years ago[We’re pleased to welcome Jesús Valero-Gil of University of Zaragoza. Professor Valero-Gil co-authored an article with Pilar River-Torres, Concepcion Garces-Ayerbe, […]
7 years agoDo you know what makes your pans non-stick or your toothpaste and hand soap fight bacteria? According to the European […]
9 years agoWhat personal qualities are likely to define a successful effective? In a new article published in Compensation & Benefits Review, […]
10 years agoIf you’ve read the news this week about declining MBA applications, you’ll likely welcome a fresh perspective on business education. […]
11 years agoA recent study published in Nonprofit and Voluntary Sector Quarterly (NVSQ) looks at the mutuality model of ownership in professional […]
11 years agoSandra Waddock, Boston College, published “We Are All Stakeholders of Gaia: A Normative Perspective on Stakeholder Thinking” in the June […]
11 years ago