What is a marketing ideology, and what is the marketer’s role in contemporary culture? These and more are among the questions explored in the current top-read articles from the Journal of Macromarketing, which examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. These articles are freely available to access using the links below through May 9:
Sidney J. Levy and Marius K. Luedicke
From Marketing Ideology to Branding Ideology
March 2013
A. Fuat Fırat
Marketing: Culture Institutionalized
March 2013
Robert V. Kozinets, Andrea Hemetsberger, and Hope Jensen Schau
The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing
December 2008
Erik Assadourian
Transforming Cultures: From Consumerism to Sustainability
June 2010
John Thøgersen
Country Differences in Sustainable Consumption: The Case of Organic Food
June 2010
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